Several years ago, I had the pleasure of hearing Jeff Hoffman speak. He talked about how he came up with the idea for Priceline. It came about in two ways.

  1. He began questioning everything, no matter how mundane. He got that idea from his 5-year old granddaughter.
  2. He began reading and collecting articles and things he found interesting and posting then on a wall along with sticky notes.

Jeff soon took all those articles and sticky notes and started organizing them. As he was doing that, he saw patterns. Soon those patterns allowed him to see an opportunity… the opportunity was around excess capacity in the travel space.

The way he had arranged the information was a mind map. Mind maps are a way to organize information in a visual way. They show relationships and they tend to be a combination of words, colors, and pictures. Mind maps are a great way to see how things may fit… as well as where there may be a gap.

Research shows that mind mapping allows us to be more creative, innovate, and problem solve more effectively.

Most of us identify with being either left- or right-brained. The truth is that we are both. Right-brain is known for creativity and arts and left-brain is known for logic, numbers, and words. As a writer (a creative), you have to have imagination to come up with the story, but also have logic to put it down on paper in some sort of structure. We think and act with both sides. Mind mapping allows us to do that.

That is what Jeff did. He started reading and organizing… that led to him seeing patterns… and that led to a large business.

“If you want something new, you have to stop doing something old.” ―Peter F. Drucker

How do you think?

Have a great weekend.

—Vijay

About Friday Food for Thought (FFfT)

I frequently attend conferences and retreats on entrepreneurship and leadership and while I am away, the J2 team picks up the slack, allowing me to learn to be better at what I do. I wanted to share what I was learning with my team, so I created the weekly FFfT emails in November of 2015 and have been writing them ever since.

Before long, the J2 staff began sharing the FFfT emails with their friends and family and now other leaders have asked to be included, which led to the creation of this newsletter. I hope you enjoy!

Several years ago, I had the pleasure of hearing Jeff Hoffman speak. He talked about how he came up with the idea for Priceline. It came about in two ways.

  1. He began questioning everything, no matter how mundane. He got that idea from his 5-year old granddaughter.
  2. He began reading and collecting articles and things he found interesting and posting then on a wall along with sticky notes.

Jeff soon took all those articles and sticky notes and started organizing them. As he was doing that, he saw patterns. Soon those patterns allowed him to see an opportunity… the opportunity was around excess capacity in the travel space.

The way he had arranged the information was a mind map. Mind maps are a way to organize information in a visual way. They show relationships and they tend to be a combination of words, colors, and pictures. Mind maps are a great way to see how things may fit… as well as where there may be a gap.

Research shows that mind mapping allows us to be more creative, innovate, and problem solve more effectively.

Most of us identify with being either left- or right-brained. The truth is that we are both. Right-brain is known for creativity and arts and left-brain is known for logic, numbers, and words. As a writer (a creative), you have to have imagination to come up with the story, but also have logic to put it down on paper in some sort of structure. We think and act with both sides. Mind mapping allows us to do that.

That is what Jeff did. He started reading and organizing… that led to him seeing patterns… and that led to a large business.

“If you want something new, you have to stop doing something old.” ―Peter F. Drucker

How do you think?

Have a great weekend.

—Vijay

About Friday Food for Thought (FFfT)

I frequently attend conferences and retreats on entrepreneurship and leadership and while I am away, the J2 team picks up the slack, allowing me to learn to be better at what I do. I wanted to share what I was learning with my team, so I created the weekly FFfT emails in November of 2015 and have been writing them ever since.

Before long, the J2 staff began sharing the FFfT emails with their friends and family and now other leaders have asked to be included, which led to the creation of this newsletter. I hope you enjoy!

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