Good or Great?

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During a recent conference in Washington, D.C., I saw signs all over the DC Metro touting their Back2Good campaign. It seems their new promise to riders is to become more reliable and more accountable to build customer confidence.¬†While this promise does have merit, why are they only striving to get back to good? How bad […]


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Last week, I had the good fortune of traveling to Lisbon for what I would call an eventful trip filled with ups and downs. To start, my red eye over was not good. Bad weather gave way to a bumpy flight (and even a lightning strike), and I got little to no sleep. After an […]