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Important vs. Urgent

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“What is important is seldom urgent, and what is urgent is seldom important.” —Dwight D. Eisenhower

As the year is winding down we may find ourselves trying to accomplish everything we set out to achieve this year: our vision board, our goals, etc. This is a good time to take a step back and decide what is important as well as what is urgent.

Many don’t see the distinction of the two. Here is how I see it: Urgent tasks demand your attention right now. Important tasks contribute to your long-term goals.

I would suggest that the important should demand more of your attention than the urgent. We should focus on the important and not get distracted by the urgent.

To understand how you go about doing that, this article explains it very well.

“It is not enough to be busy… The question is: what are we busy about?” —Henry David Thoreau

Have a great weekend.


About Friday Food for Thought (FFfT)

I frequently attend conferences and retreats on entrepreneurship and leadership and while I am away, the J2 team picks up the slack, allowing me to learn to be better at what I do. I wanted to share what I was learning with my team, so I created the weekly FFfT emails in November of 2015 and have been writing them ever since.

Before long, the J2 staff began sharing the FFfT emails with their friends and family and now other leaders have asked to be included, which led to the creation of this newsletter. I hope you enjoy!