Industry insights. And other brain fuel!

Get J2 updates delivered straight to your inbox!

Sign up to get the weekly Friday Food for Thought email & the quarterly PULSE email.

Sign Up For Updates!

What Do You Expect?

Rules, rules….I dislike most of them. I guess it comes with the territory of being an entrepreneur.  Telling us we can’t or it’s impossible to do something is like a triple dog dare.  We can’t ignore it and will do what it takes to prove you wrong.  That said, some rules are worth it but could be improved to be better.  For example, what if we took the golden rule and improved on it by adding reciprocity?  So instead of “do unto others as you would have them do unto you” it becomes “don’t give less than you would accept for yourself.”

I once overheard a conversation a painter was having with someone. I was not eavesdropping; they were within earshot. He talked about how much pride he took in painting his house, every hole was filled and sanded, every blemish was fixed before he started painting and every edge was straight. He showed pictures and his work was immaculate. I hired him, expecting him to give my house the same attention that he gave his. Some of you may have just chuckled and thought how naïve. And if you did, you were right!  The work was subpar, the edges were not straight, and his prep work left a lot to be desired.  He stepped on a paint can cover and then stepped on the carpet with the paint, he took breaks to watch TV and he even changed the brand of paint we agreed on because the paint store owner gave him tickets to a sporting event.  You get the picture; I had been had.  And the painter?  He gave less than he would have accepted, in multiples.  But why?

In our everyday interactions, we expect a certain level of treatment, respect, and effort from others. It’s only fair, right? But here’s the kicker; if we want to get the best, we should give our best. It’s as simple as that.

By giving it your all, you establish a reputation as someone who consistently delivers excellence. Whether it’s creating top-notch products or providing exceptional service, going above and beyond, and maintaining a consistent standard builds trust and fosters long-term relationships. We all have choices, and by giving others an experience you would want for yourself, you create a loyal fanbase that will keep coming back for more.  Unfortunately, you will also be the exception to the rule since it seems that so many people today try to just give the minimum.

So, whether in business or in personal relationships, remember the power of reciprocity. Don’t settle for less than you would accept for yourself. By giving it your all, you not only inspire others to do the same but also create a ripple effect of positivity and fulfillment. Embrace the notion that giving your best is not only the right thing to do, but it also leads to a more fulfilling and successful life.

In a world where we often focus on what we can get, let’s shift our mindset to what we can give. Remember, you have the power to make a difference, both professionally and personally. So, don’t hold back. Give it everything you have, and watch the magic unfold!


“Life is not about getting and having, it’s about giving and being.” – Kevin Kruse


Have a great weekend.