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PULSE September 2021

Welcome to the PULSE!

Happy Fall! As we say goodbye to the carefree days of summer and welcome the cooler weather, colorful foliage, and football season with open arms, we’d like to take this time to reflect on some of our learnings and insights over the past few months.

This year, we’ve talked a lot about how the workforce has evolved in response to the pandemic. With each passing season, there seems to be a new workforce-related trend that has many of us scratching our heads. The most recent hot-button topic plaguing employers is how to hire and retain talent in an employee-driven market—when employees seem to be holding all the power.

As open positions continue to outnumber the people willing to fill them, employers need to get creative when attracting talent. In July, Sanjay shared some interesting ideas from a recent fact-finding mission on some less obvious ways an employer can entice more candidates to accept open roles. (Hint: it’s not about the paycheck).

Last month, he tackled the topic through the lens of employee retention. At a time when employees are itching to make a move (and they know they are in demand), how can business leaders keep them happy and compel them to stick around for a while? With a focus on company culture. A strong culture makes team members feel fulfilled, challenged, and respected, ultimately driving employee loyalty.

For those of you who follow Vijay’s Friday Food for Thought series, you may recall some of his more profound insights from the summer—like our perception of time, battling imposture syndrome and how to win a battle against yourself. On the lighter side of things, he shared a good story, put a progress-based spin on the saying “two steps forward and one step back,” and offered guidance about what healthy competition looks like. There’s more where that came from here.

Speaking of hiring great talent into a positive company culture, we’re hiring! We’re looking to add account executives, recruiters and junior account executives to our growing team. If you are interested in pursuing one of these roles with J2—or know someone who is—we’d love to hear from you!

As always, if you are interested in becoming a Friday Food for Thought guest contributor or have any feedback or ideas for future issues of the PULSE, email us at Follow us on FacebookTwitter, and LinkedIn.

The J2 Team